Design: Dutch Design Awards

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In 2009 we created  the identity, campaign and award show of the Dutch Design Awards. Everything from texts, music and graphic design to stage setting and the course of the night itself was thought of and directed by us.

As a concept we used the landscape of Dutch Design as a backdrop for the new Dutch Design Heroes. A fantastical story filled with references to the rich history of Dutch Design.

In 2010 the story continued with a live choir. In tradition of freemasonry this choir consisted of a master, an apprentice, a pupil, a patron and the client, referring to the path one has to travel to become one of the greats.

The identity is still in use.